Something on the side...

Over the past couple weeks, i have been experimenting with small things outside of advertising such as video and creating music. I will post more information about this in the coming year. While doing some general research on Alight, I came across this beautifully crafted typographic video...

EVIL/HATE/LOVE from FMK_7 on Vimeo.

The title is self explanatory really. It's a simple design but with such a clever style from the simple use of a camera panning around. It reminds me of the famous and current Channel 4 and Idents which follow a similar style to represent their logo. If a 3D structure of this sort was actually constructed for Alight, I feel it would create a lot of attention from all scopes.

Its amazing what you can do with a some paper...

While browsing for inspiration, i came across this very slick and creative stop motion animation from just the use of plain white card! It as created by an animator called Steven Briand who created this slick animation over a period of two months working as an intern at Partizan.

I love the minimalistic effect with the simplest attentions to detail. Great work!

PROTEIGON from BURAYAN on Vimeo.

Mark Zuckerberg: Inside Facebook

Our tutor Mel recommended this programme for us to watch which looks at how Facebook has grown from a small website created in a dorm room to now the most visited website in the UK with over 800 million members worldwide. It's a very interesting look into how they're establishing ways to make money through advertising. There were things I learnt in this documentary in which I had no idea about even though I use Facebook daily! The use of the "Like" button on business pages are outstanding and powerful if used effectively. Critics are saying its the new way of advertising and soon all agencies will follow suit. There are a number of businesses out there that just purely work on the Facebook advertising platform and seeing them how they achieve the best exposure is very interesting. A definite watch and a great learning curve!

Nando's gone all political...

I came across this advert today from Nando's in which I find quite amusing. Take a look..

It has caused quite a stir in Zimbabwe with the millitants sending death threats to the Nando's customers and stuff!! Since then, Nando's has had to pull the ad and they said in a statement;

"Nando’s South Africa takes these threats very seriously and will regrettably no longer flight the TV commercial."


"We feel strongly that this is the prudent step to take in a volatile climate and believe that no TV commercial is worth risking the safety of Nando’s staff and customers."


Even though I find this advert very funny, it just shows that you've always got to be careful what you do and how you produce it! It's always a shame for companies to scrap ads as a lot of time and money goes into producing them. Oh well, it least its become a viral hit for them!

Nokia are going all out...

I stumbled across this on Facebook this evening showcasing a revolutionary event which happened in London on Monday. With the continuous strong campaign Nokia are doing, the Lumia phone has gone to the next level in terms of technology and exposure.

As you can see they used the iconic Millbank skyscraper and the transformed it into a 4D experience. They transformed the 800 windows with vinyl stickers to show the image while 16 powerful projectors were beamed across 300 metres away to create this fantastic music. In terms of music, they picked no one else better than Deadmau5 to play live music with the spectacle.

I think the final result is fantastic. The scale they project it and the creativity of the animations are mind blowing! It's definitely a style that can be easily remembered and is going viral as I type this. It was only uploaded 2 days ago and has generated almost 500,000 views!

This is an example of how well a type of technology can be integrated into promoting a service or product. This ties in nicely with the alight campaign as the client suggested projections of imagery might be beamed onto the buildings of choice. However, as of now, I'm not sure if this is going ahead due to the ongoing negotiations.