Merchandising

After finalising and deciding on the final logo for light, we progressed onto exploring the merchandise aspect in order to gain more attention and to generate exposure. Here are some of the merchandise ideas which are cheap and cost effective to produce if they wanted to look into this further...

Keyrings are a cheap item to produce while being a good item to keep while the RayBan inspired glasses can create an interesting fashion statement. However, costs might be dear.

  

What we decided on having for the final campaign was some canvass bags and wristbands. The bags can create great exposure when in use as well as providing an excellent extra long life use for storage. Rubber wristbands was another decided choice due to the versatility of the item as well as something ionic which would attract the younger audiences. They're also cheap to produce.

Being a Tease..

To help enhance the campaign, I came up with the idea of having a teaser poster to get people questioning what this mysterious event is.  By keeping it simple, sweet and clean we came up with this concept..

By integrating all the 3 events into one circle with the half hour time increments still in place, we replaced the Roman numerals with large circles to hide what the circle represents. All we have is the name time, a masked photo and a QR code. This would enable light interaction with the poster in order to find out more information when scanning. Which links to the official Alight website. 

The best spot for exposure would be on the site on Arundel Gate in which the Welcome to Sheffield poster is curerntly displayed. Through such a high footfall and exposure especially from Hallam Students,  this could generate quite a buzz, especially as the Welcome to Sheffield poster has been up there for some time now.

The Final Posters for Alight...

So as you can see below, here are the final posters for the "Just Press Play" alight campaign. 

• We feel this works well with the idea of playing and getting involved through the strong recognisable symbol of the play button. 
• We also kept the use of different colours to a minimum in order to keep costs low while focusing on the colours relating to the time of day.
• In terms of displaying the time, we achieved this in a more contemporary way by displaying a simple Roman numeral clock around the play button with half hour dots displayed as time increments. 
• We also implemented a snapshot window through the play button to reveal the scenes of each of the events depending on the time of day.
• Finally QR codes linking to the website and official Facebook page have also been implemented as well as the website address itself if the user does not have access to a smartphone. 

As I whole, I feel very happy with how the posters have turned out to be!

Refning Alight Development.

After deciding on a final style for the campaign, next was the step on developing and producing it to a professional quality. I played around on photoshop with a number of different styles and layouts until I was happy with the outcome. Here are some working in progress photos...

After playing around with many styles and layouts, this was the final version in which I felt portrayed the feeling of the event well while giving it a clean minimalistic look..