Something on the side...

Over the past couple weeks, i have been experimenting with small things outside of advertising such as video and creating music. I will post more information about this in the coming year. While doing some general research on Alight, I came across this beautifully crafted typographic video...

EVIL/HATE/LOVE from FMK_7 on Vimeo.

The title is self explanatory really. It's a simple design but with such a clever style from the simple use of a camera panning around. It reminds me of the famous and current Channel 4 and Idents which follow a similar style to represent their logo. If a 3D structure of this sort was actually constructed for Alight, I feel it would create a lot of attention from all scopes.