As you can see they used the iconic Millbank skyscraper and the transformed it into a 4D experience. They transformed the 800 windows with vinyl stickers to show the image while 16 powerful projectors were beamed across 300 metres away to create this fantastic music. In terms of music, they picked no one else better than Deadmau5 to play live music with the spectacle.
I think the final result is fantastic. The scale they project it and the creativity of the animations are mind blowing! It's definitely a style that can be easily remembered and is going viral as I type this. It was only uploaded 2 days ago and has generated almost 500,000 views!
This is an example of how well a type of technology can be integrated into promoting a service or product. This ties in nicely with the alight campaign as the client suggested projections of imagery might be beamed onto the buildings of choice. However, as of now, I'm not sure if this is going ahead due to the ongoing negotiations.