Picture in your head a pub bathroom. They're usually grimey and smelly and not a palce you want to spend a long time in. There are many common sights including advertising like this..
Static advertising posters above urinals just to kill some time. I usually always read them but these have just evolved to a whole new level!
I stumbled across this yesterday on the BBC News site in which an advertising display company known as Captive Media have launched their brand new product known as the Washroom Gaming System...
It's the first of its kind in the world to have an interactive display above a urinal in which the user can interact playing a range of games depending on the direction they pee. This video from BBC news explains more;
Another thing it tagets is the range of advertising in which it can display before and after the user has played the game! It has already caused a big response across the world with international companies wanting to find out more information. These are planning to roll out next year. Even though to some this idea might seem a little funny I feel this is a brilliantly innovative way to target people's attention across. It may also change people's toilet habits so that the spend longer in the toilets! I'll be intrigued to see how this product develops in 2012!
