The Eureka moment happened when I drew up this idea above, by excluding the rest of the buttons to eliminate clutter and simplicity, the strength of the play button is still recognisable enough to include a segment of the event within the play symbol itself, a stream of more development came off this which included these ideas...
Personally out of all of them, this bottom one was my personal favourite as it has the potential to display a lot of information in a quick amount of reading time while the clock aspect could be integrated into the button quite nicely to show what times events start. As well as that, there is a lot of space to add further information if necessary. After showing these to Ryan, he really liked the last ones as well so we decided on developing these further..