To help enhance the campaign, I came up with the idea of having a teaser poster to get people questioning what this mysterious event is. By keeping it simple, sweet and clean we came up with this concept..
By integrating all the 3 events into one circle with the half hour time increments still in place, we replaced the Roman numerals with large circles to hide what the circle represents. All we have is the name time, a masked photo and a QR code. This would enable light interaction with the poster in order to find out more information when scanning. Which links to the official Alight website.
The best spot for exposure would be on the site on Arundel Gate in which the Welcome to Sheffield poster is curerntly displayed. Through such a high footfall and exposure especially from Hallam Students, this could generate quite a buzz, especially as the Welcome to Sheffield poster has been up there for some time now.
