Merchandising

After finalising and deciding on the final logo for light, we progressed onto exploring the merchandise aspect in order to gain more attention and to generate exposure. Here are some of the merchandise ideas which are cheap and cost effective to produce if they wanted to look into this further...

Keyrings are a cheap item to produce while being a good item to keep while the RayBan inspired glasses can create an interesting fashion statement. However, costs might be dear.

  

What we decided on having for the final campaign was some canvass bags and wristbands. The bags can create great exposure when in use as well as providing an excellent extra long life use for storage. Rubber wristbands was another decided choice due to the versatility of the item as well as something ionic which would attract the younger audiences. They're also cheap to produce.