So as you can see below, here are the final posters for the "Just Press Play" alight campaign.
- We feel this works well with the idea of playing and getting involved through the strong recognisable symbol of the play button.
- We also kept the use of different colours to a minimum in order to keep costs low while focusing on the colours relating to the time of day.
- In terms of displaying the time, we achieved this in a more contemporary way by displaying a simple Roman numeral clock around the play button with half hour dots displayed as time increments.
- We also implemented a snapshot window through the play button to reveal the scenes of each of the events depending on the time of day.
- Finally QR codes linking to the website and official Facebook page have also been implemented as well as the website address itself if the user does not have access to a smartphone.
As I whole, I feel very happy with how the posters have turned out to be!
