The afternoon session we had with Leoni yesterday was a very interesting one looking into the writing skills within advertising. She placed a number of objects on the table and asked us to write down what that person would be like using our imagination. The items were a book,some red paint, a guitar pick, paracetamol and a sea shell. This is what I wrote down..
“I thought of a guy who’s in his early 20’s with a musical talent who’s part of an indie band. He’s always having a hangover from a lot of partying in his colourful lifestyle so the paracetamol is the handy option. He just completed a gig in Newquay and likes to collect objects with symbolises the place he’s visited. He collected a seashell as one of his items to take back with him. One of his hangover cures is reading a book and going round creating stencils of his signature with the blue paint around the areas he visits.”
What I loved about this exercise was the idea of really opening your mind up to create something that didn’t necessarily exist, but made you think about existing situations you apply these objects to. All the stories in the group was read out to everyone and again it was very interesting seeing where there were similarities and vice versa. A lot of people linked paracetamol to the character having a hangover while some people went the other way to say it was a very dark paranoid person who took paracetamol to calm their anxiety.
