After the first Loctite brief, the second one was to create a campaign for a car deicer product known as BlueStar Deicer. The first task was to again work in pairs and draw up 50 ideas in relation to the product. My first thoughts were the associations with the winter which then progressed onto humorous things where the de icer may not be used for example. Me and Ryan came up with a range of ideas and here are our best examples below…
At the end of this exercise, we again had a crit session with the rest of the peers in the group. What I found interesting was the similarities in ideas across the board! For example, the titanic iceberg scene was a common one as well as the kettles. However, there were some insightful tips from Mel such as relating to other everyday phrases or scenarios which gives it a more creative output.