In the past few years, Carlsberg has been known for creating some memorable adverts in a range of different media. I came across this simple but brilliantly done Carlsberg ad on YouTube where they use the general public, a group of bikers and hidden cameras. Watch the video below.
What I love about this advert are the range of the victims reaction and the surprise element it ends with. It is well edited and emphasizes unity within one product regardless of what type of person and where you are. The use of not using actors within the ad aren't as common these days in television but this unscripted approach from the setup gives it that edge. Very well done Carlsberg!
