Yesterday, I went to evening talk at Sheffield Hallam called John Hegarty - Turning Intelligence into Magic. He was one of the founders of BBH, which is now the biggest advertising agency in the UK. He is one of the most respected ad gurus in the industry winning countless awards.
Him and his team of people managed to create adverts which changed the way we think forever. A great example of this is the levis stone washed advert in which you can see in the video below. Originally the male was in Y Front brief but the advertising regulators thought this was too rude before the watershed and suggested he wore boxer shorts instead. At the time (1986), it was not seen as an underwear option at all. However after this advert was sown to the world, it changed the fashion habits forever and boxer shorts were seen as the norm.
The one hour talk was brilliant showing some of this finest pieces over his forty year career including Levis, Xbox and Boddingtons. He also gave out some great tips such as;
- Always being aware and open,
- Got to be surrounded by good creatives,
- You've got to be fearless.