After me and Ryan built up our superhero campaign and just establishing our “Gone in a Flash” strap line, we felt pretty confident we were on the right lines. After speaking to Mel, she wasn’t as confident that the current campaign was strong enough. She thought the ideas were good but it felt it wasn’t clear enough. The strap line needed changing. This was a bit of a setback for us, but as we will become more aware, the advertising industry has a pattern of getting responsive critical feedback in which ideas might be scrapped. We went back to the drawing board.
