After that feedback from Mel, me and Ryan were stuck to a dead end. With both of us having busy weekends, we weren’t able to meet and when it came to showing Mel what we had, it was limited, so again we went away and done a word association with the hero campaign. We also done an idea umbrella Mel suggested to get us back on the right tracks again. This really helped us out establishing some ideas on a different tangent. Here are some of our ideas below…