While, were continuing with our deicer ideas for a hero campaign, we were set another task to create a video no longer than a minute relating to the deicer. However, I CANNOT be an ad! Me and Ryan met up on the weekend discussing how this can be done. From the inspiring creative writing tutorial we had a couple weeks ago with Leoni, the thought came to mind of using sounds of the deicer can. We thought it ticked all the boxes and we went ahead recording the sounds on Ryans iPhone. This included rolling the can on the floor, shaking it, popping the lid off as well as the obvious spray. We then went around Sheffield filming various locations of activity to get a sense of feeling.
We were all ready to put the footage of the video and sounds together when we hit a massive technical problem. Ryan’s clips would not sync to his mac, neither would they send my email. The only way was by SMS but this reduced the quality! After an hour of messing about we had to scrap the recordings and re do them using Ryan’s microphone instead. It was a big eye opener to us that you can NEVER rely on technology, no matter how fancy it makes out to be. After re recording the sounds and finally put the clips together we came up with this video;
Personally, I really enjoyed this exercise as it was a very practical hands on approach compared to the usual practice of generating ideas with a marker pen. It also got our creative juices flowing and helped us with how our deicer campaign could be improved and developed. What I love about this video is the backward effects on some of the sounds and no instant assumption on what the product actually is.
