The Alight Ideas..

 To start off on the ideas, we wrote down a range of words in relation to alight to get minds thinking.

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We started off by thinking of musical themed elements linking in recognizable things such as the sun, musical instruments and the buildings they're taking place in...

We then thought this was a little too generic and we needed to further our thinking scopes so we done a mindmap word association and came up with some of these as ideas...

From progressing onto these ideas above, we still thought it could of been improved better and we needed a  unique edge. From thinking of random objects. The idea of using a lollipop came into my mind. It's something that's round, can be given as a treat as well as something which could be used as an emblem. This then progressed onto the strapline of "sweet music" in which we loved. We then drew out a few ideas relating to this concept...

This idea above represents the olympic rings. A simple idea but with a twist. Although it doesn't link into Alight entirely, it shows how versatile the lollipop idea can progress into.

I really like this idea of having a range of different aged hands all together to create this circular emblem of being one and creating sweet music all at the same time. 

 In terms of the actual lollipop, there could be different coloured and flavoured ones for each of the three events. Eg (Yellow =Lemon, Orange, And Purple = Blackcurrant.

Again this idea here shows the concept of the lollipop getting smaller as the night progresses on. A simple statement of having 3 different images of the lollipop progressing into a stick.

Again in relation to the previous idea, having the concept of the lollipop getting smaller but through the signal of litter. From the group feedback, it was noted that the litter could promote a negative message. 

We then thought of the slogan "Blows you away" and having a range of different target audiences on the floor giving the impression of having such a great time, you're physically off your feet.

Here's another example but a stronger signifier by having various instruments placed around the layout.

Ryans idea was based on interactive music with the idea of having a viral campaign of music coming out of everyday objects mysteriously, and seeing a crowd of people all walking towards one musically influenced area, the source, which of course would be the Alight festival. 

After coming up with this range of ideas, we presented this to the group in a small crit session in which I thought was really beneficial. Mel suggested we carry on and develop on the lollipop idea but to be careful not to overuse the lollipop as this could give across a different message for sweets instead of music. She also suggested we use a different strapline. So we then ploughed on to develop...