Stumbled across this in Sainsburys yesterday, innocent smoothies doing a current promotion with a charity event with Age UK. It’s called The Big Knit and it’s a campaign for making winter warmer for older people. Every 25p from every hatted bottle goes to Age UK. They started the campaign back in 2003 raising £10,000 for Age Concern, now this year, they aim to reach the £1million mark!
What I loved about this bottle was the fact that it stood out greatly on the drinks shelves as its something unusual! The cute little hats on the top knocks our sub consciousness wondering what it is. A very simple but effective idea from innocent smoothies!
The website is beautifully designed showing more information on the current campaign. It’s only currently exclusive at Boots and Sainsburys.