While reading the Campaign magazine, I came across this featured "YouTube ad of the week" and it featured a very interesting and clever look at how good a product is.
Step 1 - Bring in a famous heavily tattooed model,
Step 2 - Turn camera on and film,
Step 3 - Cover the model in the Dermablend professional make-up to conceal tattoos.
Step 4 - Rewind the film and show the progress in a fast way.
Step 5 - Job done.
This is definitely one of the best product demonstration videos I have seen! With such a simple idea and concept it works beautifully. It's also been a huge success online with over 6 million views and over 31,000 likes!