These series of designs below show the simple but funny concept of "Honest Logos" where Viktor has created a range of what he feels honestly represents the companies within their logo. I absolutely love these!
The next series of pictogram posters he done relate to popular songs over the years. Without even looking at the text below, they're very clear to what song their giving off. In terms of advertising, a simple style like this where the message is clear and understandable from glancing is the key to making the alight campaign a success. Here are a few examples below..
